Thursday, March 12, 2009

The logo!!











1.The logo I want to redesign and some information about the company
I want to redesign Nando's logo,this is its current logo.
And some information below:
Nando's Malaysia Director Mac Chung Lynn first discovered Nando's while eating in the London stores as an architecture student. Despite her qualification as an architect, she was so taken with the brand that she decided to put the world of architecture aside to introduce Nando's unique flame-grilled chicken to Malaysia. And in the month of September 1998, Nando's famous Cockerel landed on Malaysia’s shores, providing the lucky people of Bangsar with a fiery taste of Afro-Portuguese Flame Grilled Peri-Peri Chicken. Nando's hassince spread its wings creating more Nando's addictsas it openedrestaurants throughout the Klang Valley, Penang and Melaka.


2.My sketches

Sketch 1

Sketch 2


3.My thoughts

Finally,I decided to redesign the logo as sketch 2,I am Chinese,so I want to do it in "Chinese Style".My idea came from "Chinese New Year Paintings".Many Chinese like to stick them on walls or doors on Chinese new year.They think those paintings can make them lucky in new year.Here is an example:


I coloured the background in red,because in China,red means happiness and luck .I think the company hope their customers to be happy when they have meals in Nando's restauarants.

Then I decided to draw the cock like Chinese painting.Last,I wrote down the company's name and its web link in Chinese style.I want them to look like Chinese handwriting.

4.My final output

Here is my final output below: